Ethics Framework
What we will not invest in.
Every portfolio published here, and every recommendation we provide one-on-one, follows the screening rules below. Companies whose main business falls into any excluded category are not eligible — regardless of expected return.
Exclusion list
- Illicit drugs
- Alcohol production and distribution
- Tobacco and nicotine products
- Gambling and betting platforms
- Adult entertainment industry
- Lethal weapons sold to nations engaged in active aggressive conflicts
- Companies whose primary business meaningfully degrades society
Guiding principles
- Transparency about every holding and the reasoning behind it
- Long-term, conviction-based investing over speculation
- Shariah-conscious compatibility for Muslim investors
- Avoiding sectors that profit from human harm
- Continuous re-evaluation as company practices evolve
Screening is reviewed on each decision. If a held company's business mix changes materially, the position is re-evaluated and may be exited.